David Beckham 

At times, it’s hard to remember that David Beckham, the superstar midfielder for the Los Angeles Galaxy, is actually a soccer player. He has had so many non-soccer related projects — cologne, GM, Walker’s cookies, underwear — that the image of him bending a ball like only Beckham can seems often to fade.

The latest soccer-less project for Brand Beckham is the promotion of a new line of healthy food for children from GO3, a food manufacturing company in England. The line includes pasta, omelets, and, yes, fish sticks.

“As a Dad I know how hard it is to get kids to eat the right things,” he said. “I also know as a footballer, how important it is to eat the right things to perform well, so I think the GO3 range is a great way to help families take some small steps to be fit and healthy at affordable prices.”

At this point, Brand Beckham is still a force to be reckoned with. Worldwide, he remains the most recognized athlete.

However, back home, in Los Angeles, his star is fading a little, as the Galaxy are struggling to get into the MLS playoffs. If the season ended today, with two games to play, the team would miss the postseason for the third straight year.

Beckham missed the team’s last game while he was playing with England. But the Galaxy won 3-2. He should be back in time for their next match, Saturday night at the Houston Dynamo.

He’s a busy man!