Jessica Simpson Is Selling Vitamin Beer

I guess this product will compliment her move into country music.

Jessica Simpson is the new face of Dallas-based Stampede Light Plus.

In addition to appearing in ads, Simpson will also take a 15 percent stake in the brewery.

“As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people,” Simpson said in a statement. (Yeah, I don’t think she wrote that either.)

The beer is touted as being packed with vitamins to support an active lifestyle.  For the beer drinker on the go?

“Yes, I work out and take care of myself, but I also like a cold beer once in a while,” Simpson said.

“She’s the face of the brand now,” said Lawrence Schwartz, Stampede’s president and chief executive, who says sales have more than doubled in the past year.
Stampede’s marketing is focused on its vitamin content, which it describes as “functional additives.”

What do you think, is there such a thing as healthy beer? A beer that is masquerading as a health product, what do you think about it?