Madonna in a Louis Vuitton Ad

Madonna, age 50, is the face of the new Louis Vuitton campaign.

The singer poses provocatively in fishnet tights and Vuitton-logo underwear for a series of advertisements.

She was signed as the face of the luxury brand’s spring/summer 2009 collection in what the company called an “amazing coup”.

Antoine Arnault, Louis Vuitton’s communications director, said: “Madonna is glamorous. She has a global image. She’s the ultimate performer and businesswoman, and not someone who is just a famous singer. She has travelled. She has tried to change things.”

Madonna was reportedly paid $10 million for one day’s work but Arnault has denied the figure, saying the real fee was “very far away from that”.

Could it have been higher? Madonna did just get divorced.