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Now he has a real reason to be shirtless all the time and doing push-ups on the beach!

Matthew McConaughey (and dad-to-be) is coming out with his own beachware line.

McConaughey will be developing his own line of swim wear and beach apparel. His beach items will be named j.k. livin, which stands for “just keep livin”.

j.k. livin is also the name of his production company and his personal motto which comes from his favorite line in Dazed and Confused, “You just gotta keep livin’, man, L-I-V-I-N.”

His motto and lifestyle are certainly fitting for this type of clothing line.

The beach line will include swimsuits, t-shirts, frisbees, and other beach related items and will be available for purchase this summer on McConaughey’s website.