Sylvester Stallone Vodka Deal 

Russian vodka producer Synergy has enlisted the shilling help of Sylvester Stallone, signing the action star up for a one-year contract to appear in print and TV ads for their Russian Ice, or Russkiy Liod, line of tipple beginning Sept. 1.

Though the deal’s worth has not been officially disclosed, the endorsement is said to have cost the company roughly $1 million.

The star’s image will grace the alcohol’s ads along with the product’s Stallone-centric slogan: “There is a bit of Russian in all of us.”

“The advertising campaign concept was based on the fact that the actor has Russian roots,” Synergy explained in a statement.

As it happens, Stallone’s great-grandmother, Rosa Rabinovich, hails from the Ukranian town of Odessa.